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As the article states, .gg is becoming more and more prevalent in the gaming industry. And .com was taken ;)
Can you ask Rocketz to change the name to Nuthead.com please? Pleasee :P
Well, it'd be LUTHead (Live Ultimate Team)
We launched Luthead.com for NBA Live Ultimate Team on console. Unfortunately there wasn't enough traffic to keep it up. Like others mentioned, .gg is becoming more and more common in the gaming industry. It's also a shorter URL for a site most people will be using on mobile devices. I like it so we went for it. I think it's a lot better than something like nbalivemobiledb.com or something else boring.